This is Why We Do What We Do

“We've come a long, long way together
Through the hard times and the good
I have to celebrate you, baby
I have to praise you like I should”

Take Yo’ Praise - Camille Yarbrough

As has been stated on multiple occasions, The Independent Salford Beer Festival is “Not For Profit”.

In practice, what this means is that neither I (Jim) nor anyone else profits financially from this event. Other than a small amount retained for ongoing costs, once all bills are paid, the remaining funds are passed to our charity friends at Start Inspiring Minds.

This is why I/We do this.

On a number of occasions, by people who don't “get” this, I've been asked “What's Your Cut?” (That's a quote).

My answer? I've met so many lovely humans and made so many friends because of this event. I get to see the smiles, receive the gratitude of so many people. People who enjoy themselves.

In short, I get mine.

I'm also the lucky person who - inappropriately IMO - receives the gratitude of the Charity for the donation (this year, £9.5k).

You, the customer. The #ISBFFamily. Our lovely sponsors. These are the people who should get this.

So. Here you go.

If you came to drink. If you are a #ISBFFamily member who helped. If you sponsored at #ISBF8. Take yo praise. (apologies to Camille Yarbrough)

Back in early Feb. With the Yay or Nay re #ISBF9.

Enjoy the festive season.

Jx